Business Cards is a small card which used consists of the name, address, job title, telephone number, email address, organization name, occupation of an individual. It can be used to introduce yourself to the others. Business cards become one of the most important marketing resources for the companies or unit nowadays, because Business Cards are representatives for them. The purpose of Business Cards is to help you fuse your business into the market with just few seconds. Business Cards also help you to convey your contact information to the potential customers.





Basic Explanation


Making Process Printing Options of  Business Cards

The moment you are deciding which is the way you want to print the Business Cards, you also need to decide how many times you want to print the business cards at the same time. Yes, the colour on your Business Cards. Colour is also one of the important factor to define what is the cost of the Business Cards. Meanwhile, you also need to think about what is the printing option you would like to prefer for Business Cards, either single-sided or double-sided. This is because it also affects the price which determined by the size and the colour of the printer surface. 

1. Colour selection: There are many categories in colour selection, which are single colour, double colour, colour and true colour to. These selections are use to determine the number of times for printing. This is because the three primary colours which are yellow, red and blue can form a colour. The pure colour pattern does not have black, and you cannot find any black colour in the pictures printed by the pure colours. This makes the colour of printing is not fully complete. The colour pattern we contact oftenly is composed by four colors, they are also called as true color, which are cyan, magenta, yellow and black. Although there are some offset Business Cards do not have pictures on it, they are also composed with three colors, and these are also known as color Business Cards. Moreover, there is not a necessity for composed the colours in computer digital Business Cards.

2. Single-sided and double-sided selection: The times of printing Business Cards is also determined by the selection of single-sided and double-sided selection. The price of the Business Cards has a direct relationship with the printed surface on Business Cards.

Production Process of Business Cards

It is a bit complicated to make a Business Cards although they are seems easy and small. There are a lot of steps before the Business Cards deliver to you. Meanwhile, you need to take part in the preparatory work of making Business Cards. 

Before you start printing the Business Cards, you need to what is the method for printing the Business Cards, the level of difficulty in printing, and material of the Business Cards, especially the Business Cards with higher requirements and complicated.

It is also complex progress when it comes to post-processing of Business Cards, this step required professional equipment and skilled operators. In the past, we had to go to a Business Cards printing shop to print the Business Cards by ourselves, and we need to go back there many times just for the one single box of Business Cards. 

We are lucky that everything become more easier with the help of Internet. We can enjoy our coffee and find the best way to make Business Cards in the same time. If there is no example of Business Cards you prefer, you can also prepare your own Business Cards designs with your own ideas.

By designing your own Business Cards, you can skip the part of proofreading. In the meanwhile you done designing the Business Cards, you may want to find out the process of creating the Business Cards. We will continue the explanation at below.

Size Specification Colour Part of Business Cards

1. The colour of the printed Business Cards is not determined by the color of the screen or the printer. if you want to produce satisfied coloured Business Cards, you must follow the percentage of CMYK when you are creating Business Cards to determine the production coloring;

2. There will be a trifling different if the same image file is printed at different time. The color difference is acceptable within 10% of the upper and lower.

3. The shadow or base color setting should not be less than 5 percent, so that it will not appear when printing the finished product.


Special Etiquette

4. Do not import the images and photos that are made in CMYK mode and stored in TIFF file format in PSD file format. If you are using CoreIDRAW to design Business Cards, please complete all the input image images, POWERCLIP objects, separated drop shadows and fill them with transparency or filter materials, it will then turn into bitmap again. 

Color setting is 32-bit CMYK, resolution is 350dpi, and transparent background anti-aliasing compensation is tested using the color profile to avoid sometimes having to rotate the group version output to trigger the Masek image. If you want to lower the bitmap by changing the nodes, switch the bitmap again to avoid partial coverage during performance.

Size Specification Content Section of Business Cards

1. To avoid cutting the text during cutting, the layout of the copy should be more than 3mm away from the cutting line.

2. After the draft is confirmed, the text should be changed into curves or outlines, as the font cannot be identified during plate development processing to prevent garbled letters.

3. Please do not set to use system characters when entering text. When used, this will cause white nodes at the stroke intersection. Please do not set the text as overprint and fill in simultaneously.

Size Specification Drawing Section of Business Cards

1. The thickness of the wire frame should not be less than 0.1 mm for all input or self-drawn line color blocks and other graphics, otherwise the printed image would split or fail to show up.

2. If the wire frame is set to "Zoom with Image," please carefully check it after the draft is finished, otherwise an irregular wire frame may be created during output printing.

3. Please convert the layered objects to a bitmap when they are placed in the frame for precise clipping, because if the positioned frame is rotated after grouping with other objects, the direction of the layered layer will be not rotate together.

4. With any gradient item, the "edge width" cannot be set, since the output machine 's definition is different, which often causes insufficient filling of the gradient edge.

Size Specification Manuscript Section of Business Cards

1. Standard size of Business Cards: 90mm × 54mm 90mm × 50mm 90mm × 45mm.
But, add on 2mm for the upper, lower, left and right sides of the bleeding, the production size will be set to: 94 × 58mm / 94mm × 54mm / 94mm × 49mm.

Horizontal version: 90 * 55mm <square corner> 85 * 54mm <round corner>
Vertical version: 50 * 90mm <square corner> 54 * 85mm <round corner>
Square version: 90 * 90mm 95 * 95mm

2. If the final product is larger than the size of a business card, please point out the correct size you want. The sides above, bottom, left, and right are all 2 mm each.

3. The color mode when creating Business Cards should be CMYK and the image file have to be above 350dpi.

4. There is not a necessity to draw cross lines and cutting lines when the draft is done.

Size Specification of Business Cards 

Manuscript Section

1. Standard size of Business Cards: 90mm × 54mm 90mm × 50mm 90mm × 45mm.
But, add on 2mm for the upper, lower, left and right sides of the bleeding, so the production size will be set to: 94 × 58mm / 94mm × 54mm / 94mm × 49mm. MORE➜

Content Section

To avoid cutting the text during cutting, the layout of the copy should be more than 3mm away from the cutting line. MORE➜

Color Part

The colour of the printed Business Cards is not determined by the color of the screen or the printer. if you want to produce satisfied coloured Business Cards, you must follow the percentage of CMYK when you are creating Business Cards to determine the production coloringMORE➜

Drawing Section

The thickness of the wire frame should not be less than 0.1 mm for all input or self-drawn line color blocks and other graphics, otherwise the printed image would split or fail to show up. MORE➜

Other Parts

The most commonly used is the 250 gram matte paper size. Usually, optional papers are 200 g, 250 g and other special paper printing for painting. MORE➜

Special Etiquette of Business Cards 

There is no restrictions and it is freely to deliver your Business Cards outside the United States and Canada. Other than people can officially exchange Business Cards in international business activities, Business Cards can also become a valuable record. The Business Cards are represent as record of the people you met in the past activities, and also the important information for you to contact with them in the future.

Nonetheless, you must clearly understand that such special marks for the exchange of Business Cards exist in other cultures. In Japan, the way of exchanging Business Cards  is just as important as the material. The Business Cards exchange method is like a ballet with well-designed movements. The practical steps below are:

1. Using both thumbs and forefinger to hold the Business Cards. When delivering Business Cards, the main body of the Business Cards should face to the person who accepts your Business Cards. Meanwhile, you have to bow slightly, which  slightly lowered your head.

2. The people who accepts the Business Cards must nod to show the gratitution to the person who gave them the Business Cards, he or she has to deliver his or her own Business Cards at the same time in the same way. After that,  spend some time for reading the content on the Business Cards carefully. This is because the Business Cards are act as identity of the person, Business Cards are act as a representative to you, they showing other what you do, and who you work for.

3. Then, everyone must also keep a Business Cards on his chest for the other party wasy to remember at the correct time in each of the small ceremonies.

4.Seek not to have Business Cards numbered or annotated.
And if you are left-handed in the Middle East and other Southeast Asian nations, you have to handle Business Cards with your right hand rather than your left hand. This is because left hand is used to clean the body and it is considered dirty.

Please do remember that do not put Business Cards in your pockets in any culture. We have noticed that a few informal Americans use Business Cards as toothpicks! (Your client must be thinking across the table: "Hey! That is my identity, not your toothpick.")

Bilingual Business cards

Some tourists will bring along their Business Cards with English and the local language when they travel to the country where English is not commonly used. Please make sure that the consistency of both sides of the written text is the same, so it will be not to conclude that the local language is a language of second status unintentionally. There are plenty of 24 hour outlets in this area in other major cities. When you are going to a city like Tokyo or Hong Kong but do not have bilingual Business Cards, you can ask the concierge of the hotel where that service is available.

In any case, you need to confirm that the title is written down. Showing a title would not only help local people understand but will also be the most accurate representation of your position. Titles such as "deputy," "associate" or "executive assistant" are easily misunderstood outside the United State. So it is hard for people in understanding certain parts of the word the difference between of the words like "director" and "manager". Outside the United States, the title of vice president is rarely used, but businessmen in other countries know it represents a particular status. Similarly, people outside North America were also puzzled by acronyms like CEO , CFO( Chief Financial Officer) and COO ( Chief Operating Officer).

In English-speaking countries with the same family, the British "chairman" is equivalent to the "president" of the United States. In the United Kingdom, "director" is a senior position, equivalent to "vice president" in the United States. Meanwhile, this title also indicates that the person is a member of the board of directors.

In Japan, two American business women described their experiences by using Business Cards. One of them is the president of her company. In Japan she is still greeted by senior Japanese businessmen, no matter where she goes. Yet another Business Cards was classified as an international marketing manager (director), but she was handled in a white-eyed way-indifference. Both women believe the role and position in the industry is very significant in the Japanese business community. In the end, with the permission of their clients, the director of the international marketing department appoints himself as the president of "Some International"( the name of her company). In reality, this company's name is the official name of a international sales organization being a tax-specialized agency, so she's right about her appointment. A few months later, the lady went to Japan again and this time, her warm welcome was brought by the renamed "President" title on her Business Cards.

Warning: Do not invent your own title for making a deep impression. This is because, if someone found out that you are cheating, you will lose credibility from other companies, which is harmful in the long run.

Special reminder: In those countries and regions where men are dominant (eg Latin America, Japan, South Korea, Saudi Arabia), if you are married, you may consider adding “Mrs.” before your name to indicate your identity . The advantage of this to avoid offensives of some undesirable actions.