📣 Brief History of Name Card Printing

Brief History of Name Card Printing


Name Card Printing emerged in England in the 17th century as trading cards. These were used as ads and as maps, since at the time there was no established street graphical method in London.


By the 1870s the success of the Name Card Printing had made it one of the most famous promotional formats — advocating anything from baby milk to pianos to medical products. They were shown in banks, general stores , hotels, train stations, and restaurants, and shop owners were aided by salesmen in organizing shop counter ads and window displays using Name Card Printing as well as larger sized show cards.The developments in dura ace-lithography at the time made it easier for users to use such vivid designs as home decoration (The Art of American Advertising: Trade Cards, Harvard Business School, Baker Library Historical Collections).


As you can see in these Name Card Printing examples, the front of the Name Card Printing consisted of the name of the company or occasionally the name of one of the business items with a visually convincing illustration or design to attract the buyer, while the back of the card was filled with business information- statistics, product benefits, ordering details, the company's location and contact information - anything that might interest the customer and enable him to buy the product.


Name Card Printing is still used today as advertisements as well as a convenient way to display the contact details for a company. For example, Name Card Printing can also double as brochures.